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Aurat March needed a digital campaign that could cut through noise, counter a disinformation effort, and mobilise participation across multiple cities — simultaneously, in 10 days.

2.4M impressions
Total organic reach
#1 in Pakistan for 6 hrs
Trending position
340+
Media mentions
18,000
Spaces listeners — combined

A 10-day digital campaign for Aurat March 2023 Lahore — built to cut through disinformation, activate communities, and generate organic reach that no ad budget could have bought.

Two-layer hashtag strategy designed against hijacking risk
Twitter Spaces coordination across three cities
Counter-disinformation response framework deployed in real time
Cross-city amplification network with 40+ volunteer accounts
340 media mentions tracked across the campaign window
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