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Digital Strategy & Creative Consulting

I help brands find their voice online.

Strategy. Content. Presence.

Whether you need a social media strategy, a personal brand, a content framework, or a digital campaign - I work with organisations and individuals who want to communicate better and reach further.

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60+
Projects Completed
8+
Years in Digital
30+
Clients Across Pakistan
2.4M
Organic Reach - Single Campaign

What I Do

A focused set of services for brands and professionals who want digital work that actually does something.

Social Media Management

Full-cycle social media for brands that want presence with purpose, not just a posting schedule.

  • •Monthly content calendar with platform-specific planning
  • •Content creation - copy, creative direction, graphics brief
  • •Community management and comment responses

Best for: Brands, SMEs, public figures, NGOs, and startups that need a consistent social presence without hiring in-house.

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Personal Branding

Build a professional identity that works before you walk into the room.

  • •Brand positioning and messaging framework
  • •LinkedIn profile complete overhaul
  • •Professional bio in three lengths - short, medium, full

Best for: Executives, entrepreneurs, academics, freelancers, and professionals looking to change roles, sectors, or visibility.

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Content Strategy

An editorial strategy that turns your brand voice into consistent, credible output.

  • •Audience research and persona development
  • •Content pillar framework - 3 to 5 core themes
  • •Platform mapping and channel strategy

Best for: Startups, media brands, NGOs, and businesses that produce content but lack a clear strategic framework.

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Web Design & Digital Presence

Websites and digital identities designed to work, not just look good.

  • •UX wireframing and information architecture
  • •UI design with brand alignment
  • •CMS-based build - Sanity, Webflow, or WordPress

Best for: Businesses without a proper web presence, brands due for a redesign, and professionals wanting a portfolio or agency site.

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Digital Campaigns

Purpose-driven campaigns that create noise and leave a mark.

  • •Campaign concept and narrative development
  • •Cross-platform content rollout strategy
  • •Influencer and community partner coordination

Best for: NGOs, advocacy organisations, brands with product or event launches, and social cause campaigns.

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Training & Workshops

Hands-on sessions for teams that want to own their digital presence internally.

  • •Social media management - beginner to advanced
  • •Personal branding for professional teams
  • •Content creation for non-creatives

Best for: Corporate comms teams, NGO staff, journalism programmes, professional associations, and leadership cohorts.

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Selected Work

A few projects worth looking at.

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Social Strategy Personal Branding Content Systems Digital Campaigns Web Design Training & Workshops Social Strategy Personal Branding Content Systems Digital Campaigns Web Design Training & Workshops

What Clients Say

From the people who have been through it.

“We had been posting on Instagram for two years with nothing to show for it. In three months, Raza completely changed how we think about social media — and the results were impossible to ignore. Our engagement tripled and we actually have a voice now.”

Z

Zainab Qureshi

CEO, Zara Leather Co.

“Dotani was professional, went above and beyond with this project and delivered the vision I had in mind. I really appreciate his attention to detail.”

K

Kareen Anughom

Entrepreneur

“I was sceptical about the whole personal branding thing — it sounded like vanity with extra steps. What Raza built for me did not feel like that at all. It felt like a professional articulation of what I had been doing for fifteen years. And it opened doors I did not know were available.”

S

Saira Hamid

Finance Director, Karachi

Got a project in mind? Let's talk.

Whether you have a brief ready or just an idea, I'm happy to have a conversation about what you're trying to build.

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Tell me about the project, the problem, or the idea. I'll get back to you within 48 hours.

Prefer a call?

Book a 30-minute intro call directly in my calendar. No agenda required.

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