The first project was a simple registration page on a tight deadline. No automation, no funnel. But behind that urgent request was a bigger need: a business outgrowing the tools it started with.
Over nine months, the scope expanded organically - signup page, upsell flow, freebie automation, paid workbook add-on, live session administration, replay bundles, consultation booking, and finally the beginning of a fully custom site. Three referrals came from this single relationship.
What started as a rush order for a webinar registration page - a few days before launch - grew into a nine-month engagement building a complete business infrastructure: registration funnels, post-webinar upselling, freebie delivery automation, paid digital products, consultation booking, and a full custom website to replace the platform she was outgrowing.